The Chime system has two types of property alerts: Buyer Property Alerts aim to help you nurture buyer leads by sending active listings, and Seller Property Alerts are to help you nurture seller leads by sending listings that are sold moving forward. In this article, we explain how Buyer/Seller Alerts select listings from the MLS database so that you can make sure the alerts are set up correctly.
Buyer Property Alerts
Buyer Property Alerts nurture buyers by emailing selected property listings automatically. You can choose whether to send existing properties on the market to your buyer leads or just send them new and recently updated properties after the buyer alert is set up.
How to send new/updated listings
When setting up a property alert and selecting criteria, matching listings that are currently on the market will populate in the top-right “Results” section. The properties shown here are current matches.
Oftentimes, these results are too numerous for your buyers to be able to make a decision on which is why sending out new listings via Buyer Property Alerts is usually the best option. Additionally, most buyer leads prefer to have the newest listings to review first as well as any that fall into the categories of reduced price or changed status. So, our Buyer Property Alerts consist of new properties that fit the criteria you have set up in the process as well as the properties whose price or listing status change to the defined price range or status.
To be more specific, if you uncheck the box ”Use listings on the market as supplement,” the alert will only include new properties available on the market and properties whose price or status changes after the Buyer Property Alerts is set up. A standard Buyer Property Alert will only send out listings that match the criteria moving forward--not those that are already on the market. Unchecking this box will avoid any other listings being added should the number of matching listings be very small.
For example, if you set the alert up to send property alerts to your leads every morning (choose “Daily” and “AM” in the pop-up setting window), the schedule will be every 24 hours. The first Property Alert will include qualified properties that enter the market between the time when the Property Alert is set up and when it is sent out the next morning. Subsequent Property Alerts will include all qualified properties that entered the market after the previous property alert email was sent.
“Weekly,” ”Biweekly,” and “Monthly” are very similar to “Daily.” The only difference is that the timebox change from 24 hours to one week, two weeks, and one month accordingly. “Instantly” is generally used for hot leads who have specific preferences and relatively specific criteria. If you choose “Instantly,” once there is any qualified property available, your leads will receive an alert immediately. This is the ideal option for those clients who want to be made aware of potential matches immediately so they do not miss out on an opportunity.
How to send current listings that match
Check the box ”use listings on the market as supplements” in the pop-up window.
If you want to have the alerts you set also include some existing listings on the market as supplements from a specific period, you can define that period in the criteria on the previous page using the field for “Days On Site.”
Please note that the only way “Days On Site” will actually apply to the alerts is if the “use listings on the market as supplements” box is checked. If you do not check this box, the listings you send to leads will not include any listings that entered the market before the Buyer Property Alert was set.
It is worth mentioning that the maximum number of listings sent to leads in one email is 15. If there are more than 15 that match the settings of the alert email, the leads can click on the “View More” button at the bottom of the alert email to view all matches directly on the website.
Send one immediately
Don’t want to wait for the next alert to send out current matches? Using the box to “Send alert immediately,” your leads will receive an alert including qualified listings as displayed on the “Results” page. Just as with standard alert setup, the maximum number of listings sent to leads in one email is 15, but leads can click the “View More” button to view all current matches on the IDX website.
Seller Property Alerts
Seller Property Alerts are similar to Buyer Property Alerts, but the listings sent to sellers do not include any supplements from previously sold listings. This means that Seller Property Alerts only include properties that are sold after the alert is set up and during intervals between every two Alerts. For instance, if you set it up to send property alerts to your seller leads on Monday of every week (choose “Weekly” in Frequency in the pop-up setting window), the schedule will be every seven days (except the first alert). The first Property Alert will include properties sold after the time at which the Property Alert was set up all the way until the next Monday (the selected day in this example). Subsequent Property Alerts will include all listings that are sold between alert periods every week.
Send sold listings only (recommended)
Newly-sold listings are the most important features that property sellers are concerned with and the main content of our Seller Property Alert. Most sellers are only interested in this information meaning that our Seller Property Alerts include only newly-sold listings by default.
Send active listings
In addition to newly-sold listings, the alerts sent to your seller leads can also be set up to include newly-added listings (for buyers) and listings whose prices or status changed to the defined price range or the preset status. Those criteria can be defined in Filters.
Newly-sold listings and active listings(if any) will be sent in the same email if you choose to send both of them to your leads in Filters.
If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <email@example.com> or by phone at 1 (855) 981-7557.