Introduction
Auto emails contain two types of variables that can be used to reference specific data in the CRM for both lead and agent details. These variables help Chime users to fill in the email with information that already exists in the CRM system. The two categories of variables are Lead Variables and Agent Variables. Here is where they can be edited in an email template:
Lead Variables
These variables contain basic information that can be found on the left column of a lead's profile page. Some details will vary depending on the lead type.
Basic information for all lead types:
| Lead_Name | Full name of the lead. |
| Lead_First_Name | First name of the lead. |
| Lead_Last_Name | Last name of the lead. |
| Lead_Email | Lead's primary email address. |
| Lead_Phone | Lead's primary phone number. |
| Lead_Source | Lead's source. |
| Lead_Mailing_Address | Lead's mailing address. |
*Note that if the information is not filled in on the lead's profile, it will not appear in the details section. You can always manually add this information by clicking . . . > Edit Details as seen here:
Additional information for Seller Leads:
If the lead is marked as "Seller," some of the variable data will populate from information that is found in the "Seller Preferences" block found under the "Engagement" tab of a lead profile
| Seller_Lead_Address | Refers to the address of a seller lead's property. If the lead has multiple properties, it shows the newest address of the lead's properties. |
| Seller_Property_Price | Refers to the price of a seller lead's property according to the "Seller_Lead_Address" variable. |
*Note that if the information is missing from the lead's properties, you can manually add to them by clicking the "edit" button on the properties block under "Engagement."
Additional information for Buyer Leads:
If the lead type is "Buyer," the variable data populates from the "Buyer Preferences" block on the "Engagement" tab of a buyer lead's profile page.
| Buyer_Lead_City | Refers to the city name the lead has searched for. This can be an automatically added as a result of the lead's activities on the Chime website or it can be manually added by a Chime user in the "Search Criteria" block. |
| Buyer_Inquiry_Price | Refers to the price of the listing the lead has searched for according to "Buyer_Lead_City" variable. |
| Buyer_inquired_Listing_Addr | Refers to the address of a buyer lead's properties that have been labelled with the "Buying" labels (High Interest, Saved Listing, Left Message, Requested Showing, Finished Showing, Under Contract, Purchased). If the lead has multiple properties, it shows the earliest one. |
Agent Variables
The agent variables contain basic information for the Chime user on a specific team. It is divided by the different roles of team agents. By default we have two agent roles including "Agent" and "Assistant."
| Agent_Name | The assigned agent's full name. |
| Agent_First_Name | The assigned agent's first name. |
| Agent_Last_Name | The assigned agent's last name. |
| Agent_Email | The assigned agent's email address. |
| Agent_Phone | The assigned agent's phone number. |
| Signature | Pulls in the sender's signature from Settings > User > Profile. |
| My_Website | The sender's URL to the home page of their IDX website. |
| Home_Evaluation | The sender's URL to the Home Evaluation page on their website. |
*IMPORTANT: Any variables associated with the website ("My_Website" and "Home_Evaluation") will not work until the website is live and ready to go. You will want to avoid applying Smart Plans with these variables to leads prior to the website being live because the Smart Plan will auto-pause without being able to use these variables.
Admin Access to Edit User Data
It's worth pointing out that a Team Admin/Owner can edit the profile information for users per the instructions provided here: Edit Team Member Profiles and Email Signatures.
Questions?
If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@chimeinc.com> or by phone at 1 (855) 981-7557.
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