"Landing Pages" are a single page created specifically for the purpose of marketing and advertising to bring leads in and get them to register. With the Chime CMS, the ability to create high quality landing pages is quick and easy to access.
All users on an account with an IDX website can access landing pages, but unless an agent user has their own website (Agent Subdomain or Agent Website) then they will only be able to create a maximum of 10 landing pages. All leads captured on these pages will be assigned directly to the agent who created the page. If the account owner would like to disable agent user access to build up to 10 landing pages on the parent website, they can edit the corresponding permission (see Team Permissions).
- Adding Landing Pages
- Automatic Landing Pages
- Editing Landing Pages
- Sharing / Using Landing Pages
- Registration Rules
- Viewing Conversion
Adding Landing Pages
It's important to note that the Landing Page functionality is not found directly in the CMS Tool. Instead, it is located on the "Campaigns" section of Chime.
Click on "Landing Pages" from the options available at the left and then click “Add a New Landing Page” to start the building a page:
The first step is to choose a page template to use. Page templates provide the basic page skeleton for you to edit and will also provide default blocks and content on the new landing page that you create.
The next step is to enter the page URL / Page Name / Lead Source according to your preferences and campaign goals. The leads registered on this page will be added directly to the Chime CRM and classified into the source defined in this setting. All of these fields can be modified later when editing the page.
Click "Save" and you will then be taken to the new landing page:
Notice: The Starter package does not allow for the "Blank Page" landing page option. If you are on a Starter packaged and interested in using this feature to its full effect, please contact Support to get upgrade options.
Automatic Landing Pages
Automatic Landing Pages is a feature that creates landing pages every time you have a new listing that goes onto the MLS. This does require your Agent ID to be added to your integrated MLS. It is also required to have an active Chime website as well, this can be a team website, an agent website, or an agent subdomain. When a new listing is created, it will be generated as the "Single Property Promotion" template.
You will also receive an email alerting you to the creation, and also with the link to the new landing page.
To distinguish these from other pages in your campaign section. the automatically created listing will have an "A" icon at the end of the name of the landing page which was generated.
You can disable this feature if needed. You would go to Campagins> Landing Pages> Settings
A list of recommended (commonly-used) landing pages is available at the top of the page. A landing page can be created directly from this list by clicking the button below the desired option. This menu can be hidden if no longer helpful.
Editing Landing Pages
In the interface to edit page, you will see three floating icons on the left (Settings, Style, and Block Library):
In this section, you can configure the following:
- Basic Info
- Basic Settings:
- Page Name
- Page Style
- Lead Source
- Lead Type (leads who register on this page will come in as this type)
- Lead Privacy and Assignment
- Lead Privacy (see Lead Privacy: Team Leads vs. Private Leads)
- Assignment Method (Directly Assign vs. Assign via Lead Routing Rules)
- Additional Actions
- Send Welcome Email (yes/no)
- Send Welcome Text (yes/no)
- Meta Page Title
- Meta Page Description
- SEO Cover Photo (what displays when sharing link to social media)
- Chat Box
- Show Chat Box (yes/no)
- Basic Settings:
- Page Tracking
- Google Analytics Account
- Facebook Pixel ID
In this section, you can edit the theme color, title style, and button style of your landing page.
- Theme Color. This consists of two parts: (a) primary color and (b) hover color. This basically includes all colors except the title and buttons. Primary color is the default color for most elements on a website. Hover color is the hover color of all clickable elements on the website.
- Title Style. You can edit the title style of all blocks
- Button Style. You can edit the style of all buttons
There are 20+ block types that can be added to any page by dragging and dropping the block to the right side. Each block type has different styles to choose from. If you want to modify the title, image, data, etc. of a certain block, double-click the block or click the "Edit," icon and all of the content that can be edited on this block will be displayed.
For a full list of the blocks and how to use them, see this section in the Help Center: Block Library.
You can drag a block to the desired position by dragging it.
When finish with editing, always remember to click on the "Publish" button in the top-right in order for changes to be reflected on the live website.
Notice: The Starter package does not come with this feature. If you are on a Starter packaged and interested in using this feature to its full effect, please contact Support to get upgrade options.
Sharing / Using Landing Pages
Share on Social Media (Facebook, Twitter, LinkedIn)
Whether you are on the interface to edit the page or on the page list, you can quickly share your landing page to Facebook, Twitter, and LinkedIn by clicking on the "Share" icon:
Share via Link
The direct link to the landing page can be copied to an ads campaign or for other social media platforms not currently supported in order to drive traffic to the landing page and obtain visitor registrations.
Share via Email/Text
On the Landing Pages section of the Campaigns page, you can click on the "send" option to share the landing page directly to leads via email or text:
Upon clicking on the option to send a page, you will be able to filter out leads (200 at most) and send it to them via email or text:
Landing page registration settings have been set up to make the transition to a redirected page work more smoothly. With this setting, the registration rules of the landing pages, a user can configure where registration is triggered. This will allow users to better control the registration pop-up on this transition.
*IMPORTANT: Please note that if you plan to test the registration rules (which is always a good idea), be aware that having the main IDX website and a landing page open at the same time and in the same browsing session, etc. will likely cause a conflict. Be sure to test using a new incognito window each time you test or be sure to clear the browser cache and cookies.
You can view the conversion details and lead activities on each landing page directly on the list interface as seen below. The overview is not currently clickable, but you can filter by "Lead Source" or "Tag" directly on the People page if you have set those to register specifically for a landing page.
If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <firstname.lastname@example.org> or by phone at 1 (855) 981-7557.