Agent Subdomains are designed to be quick and easy to build but still provide a location for agents to use for marketing their business as part of a team using Chime. An Agent Subdomain has limitations on what can be edited but does not have to go through a complex or extended MLS application process (as long as the MLS does not require individual applications for subdomain websites). There is no additional cost associated with building Agent Subdomain websites.
*IMPORTANT: The content of an Agent Subdomain will be synchronized from the Team Website. In other words, changes made on the Team Website will automatically be made on the Agent Subdomains as well.
- Editing an Agent Subdomain
- Landing Pages
- Agent Subdomain Deactivation
Automatic Agent Subdomain Creation
The following requirements have to be met in order for an Agent Subdomain to be created automatically:
- The Chime Team Website (associated with the Team Owner/Admin seat) must have its own vanity domain. For example: www.abcrealestate.com. Note that third level domains (search.abcrealestate.com) are not allowed to have Chime Agent Subdomains underneath them.
- The domain configuration on the Team Website vanity domain must allow for Chime to build subdomains. See Domain Configuration Guide: Agent Subdomains for more information.
- Your MLS must allow for Chime to build subdomains without any applications needed.
As long as the above conditions are met, agents who are added by the Team Owner/Admin to a team will also have an Agent Subdomain created for them. This agent will also receive an email letting them know their subdomain has been created.
Manual Agent Subdomain Creation
If your MLS requires an application to be submitted in order to build an Agent Subdomain, Chime can help with that process, but it is a manual process. Chime is aware of the MLSs that have this requirement and will not allow for an Agent Subdomain that needs individual MLS review to be created automatically. Because of the application process, it may take longer to go through this setup process.
If your Agent Subdomain is not created automatically, please contact Chime Support (email@example.com).
Editing an Agent Subdomain
As mentioned in the introduction, an Agent Subdomain is locked down in certain aspects in order to be compliant with MLS regulations as well as to provide brand consistency to teams using Chime. However, just because an Agent Subdomain has parts that cannot be edited, there are certain aspects that can be edited and are outlined here.
*IMPORTANT: If you are interested in having more control of your own website, you may be able to upgrade to an Agent Website. For more information regarding an Agent Website, please see Agent Websites and Agent Websites vs. Agent Subdomains.
To access and edit your Agent Subdomain, click on the CMS icon in the top navigation menu when logged into Chime:
This information is what displays on any blocks that show agent information including the chat box, listing detail page, About page, etc. Edit this under CMS > Settings > Team Info > Creator:
Chat Box Settings
Each subdomain has separate settings for chat box. Please reference the following article for more information on configuring the website chat box: Chat Box Settings.
The default setting will always be "Private Lead." For more information regarding lead privacy please reference Lead Privacy: Team Leads vs. Private Leads. Edit the privacy settings for your Agent Subdomain via CMS > Settings > Lead Capture > Lead Privacy.
The default setting for lead source will always be the same as your team website. If you would like to change this, you can customize under CMS > Settings > Lead Capture > Lead Source:
The following integrations can be set up individually for your Agent Subdomain:
- Google Analytics
- Google Tag Manager
- Facebook Pixel
- Zillow Reviews
The setup is the same as for a Team Website. See Google Analytics Integration for more information.
Google Tag Manager
The setup is the same as for a Team Website. See Google Tag Manager for more information.
The setup is the same as for a Team Website. See Facebook Pixel Integration for more information.
If the Team Website is set up to display a "Zillow Reviews" page, you can easily change the configuration to show your own reviews on Zillow. You will just need your Zillow reviews URL and you will add it under CMS > Settings > Integrations > Zillow Reviews. You can also select Zillow Reviews as the "Review Source" on the "Reviews" page if displayed on your website. You can find more information here: Zillow Reviews Integration.
Most of the content on your Agent Subdomain will be inherited from the Team Website with only certain parts that you can configure as an agent when editing your Agent Subdomain. The following blocks can be edited on the Home, About, and Reviews pages:
- Agent Block on the Home Page
- Review Block on the Home Page
*NOTE: If the Team Website does not have an Agent Block, one will be added to your Agent Subdomain automatically.
Edit by clicking on the "Pages" icon in the top-left:
Find the Home/About/Reviews (depending on which you want to edit) on the list:
Once on that page, scroll down and find the agent block. Double-click or select the "Edit" icon in the top-right of that block:
On this block, you can edit the title, background color, and style.
Do the same steps as outlined above, but find the reviews block (it looks like a chat bubble and will likely say "No Data" if never configured). Double-click or select the "Edit" icon in the top-right of that block:
On this block, you can edit the title, background color, reviews source (default/manual or Zillow), the button text and action, and style.
You will not be able to configure any criteria for the listings blocks on your Agent Subdomain. However, the system will automatically prioritize and present your listings first for the listing blocks located on the Home, All Listings, and Featured Listings pages as long as you have your settings configured correctly.
In order to have your listings prioritized when displayed in the listings blocks, make sure your license ID and MLS ID are present under CMS > Settings > Team Info > Creator:
The landing page feature is still available but does not allow for the addition/deletion of blocks. The templates available are the only options that can be used to create new landing pages. This functionality is available on Agent Websites. You can reference the following article for more information on landing pages, just be sure to note that the customization options will not be available to you: Landing Pages.
Agent Subdomain Deactivation
Please note that an Agent Subdomain on a team will be deleted automatically in the following scenarios:
- The agent who owns the Agent Subdomain is removed from the team
- The Team Website vanity domain is deleted or access to Chime is revoked
- As an agent, what if I would like more control over my website than what is currently available for an Agent Subdomain?
- As a Team Owner/Admin, what if I already have agents on my team but no Agent Subdomains set up?
- Can individual agents run Chime lead generation campaigns using an Agent Subdomain? Or does it have to be an Agent Website?
- What if my agent does not need an Agent Subdomain?
- What is the difference between a subdomain and a third level domain?
- How can I customize the navigation, add pages, blocks, etc. to my subdomain?
- How do I get an Agent Subdomain if my Team Website is not on a "vanity domain"?
As an agent, what if I would like more control over my website than what is currently available for an Agent Subdomain?
Consider upgrading to an Agent Website if this is a possibility on your team. Access to upgrade to an Agent Website is not available for all teams. Please check with your Team Owner/Admin if you are unable to find the option to upgrade. For more information on Agent Websites, see Agent Websites.
As a Team Owner/Admin, what if I already have agents on my team but no Agent Subdomains set up?
As soon as the requirements are met (outlined at the beginning of the article), subdomains will be created for existing agents as well as new agents. The main requirement that has to be met is that of the domain configuration. See Domain Configuration Guide: Agent Subdomain(s).
Can individual agents run Chime lead generation campaigns using an Agent Subdomain? Or does it have to be an Agent Website?
Yes. Chime lead generation can be run using an Agent Subdomain (described in this article). Agent Websites will allow for additional customization to the website and landing pages for campaigns that agents might be running individually and not via Chime. If you are interested in Chime lead generation, navigate to the Chime Marketplace to request more information:
What if my agent does not need an Agent Subdomain?
If the conditions at the beginning of this article are met, the Agent Subdomains will be created automatically. If you would like for a subdomain to be deleted, please contact <firstname.lastname@example.org> so that our Tech Team can help process the request manually. You can also consider simply ignoring the Agent Subdomain and if you want to avoid having agents editing/using this site, simply adjust the "Edit Own Website" permission (see Team Permissions).
What is the difference between a subdomain and a third level domain?
*IMPORTANT: Chime subdomains can only be third level domains.
A subdomain is a domain that is part of a larger domain, for example, west.example.com, go.link.example.com and east.example.com are subdomains of the example.com domain.
A third level domain is a specific subdomain that has only 3 parts. For example, west.example.com, go.example.com and east.example.com are third level domains (and even subdomains) of the example.com domain, but go.link.example.com is a subdomain but it is not a third level domain as it has four parts (meaning it is actually a fourth level domain).
How can I customize the navigation, add pages, blocks, etc. to my subdomain?
You will be unable to do this on an Agent Subdomain. All existing functionality for Agent Subdomains is outlined in this article. If you would like more control and to have an individual website with all editable options, please consider upgrading to an Agent Website (see Agent Websites).
How do I get an Agent Subdomain if my Team Website is not on a "vanity domain"?
Unfortunately, Chime will not be able to build an Agent Subdomain if this is the case. You may want to consider an Agent Website (see Agent Websites) and you can use either the provided ".chime.me" domain or you can use your own if you have one.
If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <email@example.com> or by phone at 1 (855) 981-7557.