Introduction

The Social Studio is a tool located in the Campaigns section of the Chime CRM. This is a social media posting tool that Chime users can post manually or can configure auto-posting tied to listing statuses for their own listings.

To access the Social Studio, navigate to Campaigns > Social Studio. 

Summary

• Connect to Social Channels
• Creating a New Post
  • Listing Post
  • Blog Post
  • Landing Page Post
  • Custom Post
  • AI Social Post Writing Assistant
  • Social Posts viewed and created in Calendar View 
  • Creating a Social Post from the CMS Tool
  • Creating a Social Post from the Listing Discovery
  • Creating a Social Post from the Design Center
• Auto-Generated Listing Videos
  • Via the Listings Discovery Page
  • Via the Social Studio
• Suggested Post
• Automatic Listing Posts
• Lead Registration
• Engaged Leads
• FAQ

Connecting Social Channels

Creating a New Post

Clicks + Create a Post to create a new social media post in the social studio. The following post options are available:

• Listing
• Blog
• Landing Page
• Custom Post

Listing Post

Listing Post allows you to create a post using one of your listings, a listing from your team, or any listing from the MLS. If you are posting a listing other than your own, you must acknowledge that you have permission to market the property.

Once the listing is selected, you have the opportunity to edit the social content, decide where to post, and when to post. Note, if you have not connected your social media yet, you have the opportunity to do so here.

Blog Post

Selecting a blog post will populate all blog posts that have been published to your Chime website. You may select one blog post to share via social media, by checking the box next to the title.

Note: Blog posts are not available if you have a subdomain type Chime website.

Once you have selected your blog post, a custom website link will be created and is available to post to your social channels.

Landing Page Post

Selecting a landing page post will populate all the landing pages that have been created in the CRM. You may select one landing page to share via social media, by checking the box next to the page name.

Once you have selected the landing page, a post will be created that links to the landing page.

Custom Post

Add any content, images, etc. A preview will appear on the right panel.

Note:
Image ratio: 1:1.9 (eg: 1200*630 pixels)
This is the most suitable size for all platforms. You don't need to modify all images for each platform.

You have the option to Schedule the post or Post Now:

AI Social Post Writing Assistant

If you need assistant writing social post content, our AI writing assistant provides the following actions:

• Generate
• Rephrase
• Summarize
• Expand
• Simplify
• Continue Writing
• Change Tone
  • Professional
  • Casual
  • Straightforward
  • Confident
  • Friendly

Social Studio Pro/Team users have unlimited access to the AI writing assistant, while free Social Studio users can utilize this tool 10 times per week.

Social Posts viewed and created in Calendar View 

Your social media posts may be viewed on the Chime Calendar. To see scheduled social media posts, click the Show/Hide filter and check the box next to Social Posts:

You may also add a social post directly from the + Create button:

Creating a social post from the Calendar is the same process as creating a social post from the Social Studio.

Creating a Social Post from the CMS Tool

When sharing a page from your website, you can choose to post to your social channels. This will automatically add a shortened link for that page to your post.

Creating a Social Post from the Listing Discovery Page

On the Listing Discovery page, simply click on the Share icon and a pop-up will open to share that listing via your social channels. It will pull in the address, images, etc.

Note: In order to create a listing post, the Chime website must have the vanity domain configured.

Creating a Social Post from the Design Center

Navigate to the Design Center by clicking Campaigns > Design Center > Create New Design

Click on the three dots in the top-right (. . .) and then click on Social Post to automatically have all pages from your design added to your social post ready for publication.

Auto-Generated Listing Videos

All Chime users may create ten (10) video listing posts per day, using six (6) images from the listing. 

• Social Studio Pro/Team users may create videos without the watermark
  • For more information on Social Studio Pro/Team, please see Advanced Social Studio
• Free Social Studio users' videos will have a watermark

These video posts may be created in two ways:

Via the Listings Discovery Page

1. Navigate to the Listings Discovery page and select the listing. Click the arrow icon to create a social media post. Click "Add Image/Video" to select the images for the video:
   1. 
2. Up to six (6) images may be selected to create the video. Check the box at the bottom to generate a video post:
3. Next, the video will be created and you may select where to post, like any other social media post. Please note that if this is not your listing, you must obtain permission prior to posting:

Via the Social Studio

1. Navigate to the Social Studio and click "+ Create a Post":
2. From the options, select "Listing":
3. Select the listing. If it is not your listing, you must obtain permission to move forward:
4. Click "Add Image/Video" to select the images for the video:
5. Up to six (6) images may be selected to create the video. Check the box at the bottom to generate a video post:
6. Next, the video will be created and you may select where to post, like any other social media post:

Suggested Post

Suggested Posts are available on the homepage of the Social Studio. This section will generate suggested post content using the following scenarios:

• Listing Post
  • "My Listings" that have never been posted via Social Studio
  • "Team Listings" that came to market in the last seven days
• Landing Page Post
  • Landing pages that have been created in the last seven days
• Blog Post
  • Blog posts that have been created in the last seven days
• Holiday Posts
  • Any upcoming holidays (that post content is available for) within the next seven days

Automatic Listing Posts

Automatic listings posts will automatically post to your selected social media profiles when the listing status changes. The available statuses are:

• New Listings
• Open House
• Price Reduced
• Under Contract
• Sold
• Back To Market

This feature is available when you upgrade to Social Studio Pro or Social Studio Team. For more information on this feature, and other features available with upgrade, please see our Help Center article: Advanced Social Studio

Lead Registration

If the social media post directs the lead to your Chime website, the lead may be prompted to register. If the lead registers, a new lead will be created with the information they provide. The website registration settings are located in the CMS tool, under Settings -> Lead Capture -> Registration Pop-up Trigger Rule. Please see our Help Center article on this setting, Registration Pop-up Trigger Rule

Engaged Leads

The reporting page for each individual social post will show "Engaged Leads" and "New Leads". This is good information to track because a social post can be intended for existing leads instead of just for new lead capture. Both of these numbers are clickable and will take you to the leads who have engaged with your post or were newly captured. 

Social Studio YouTube Settings

YouTube is now an available social media option for all Social Studio users. To connect a YouTube profile, navigate to Campaigns → Social Studio → Settings → Manage Profiles

YouTube only supports video posts and there is a 50 MB file size limit. When creating the YouTube post, the following settings are available:

• Title
• Tag
• Category
• Privacy

FAQ

I want to post links in their Facebook story, but the Chime listing link is too long to be posted. Is there a way around this?

Yes, if we're talking about the property detail page, you can intercept the URL where the number ends.

Example: https://demo.chime.me/listing-detail/1119498649

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@chimeinc.com>, by phone at 1 (855) 981-7557, or by a chat with us through your Chime CRM.

Related terms: Short URL, social studio, social profile