Introduction

This tool is found under Campaigns > Social Studio. This is a social media posting tool that Chime users can post manually or can configure auto-posting tied to listing statuses for their own listings.

Summary

• Connect to Social Channels
• Creating a New Post
• Quick Post
• Auto Post Team Listings
• Engaged Leads
• Social Studio Pro

Connecting Social Channels

Creating a New Post

When a user clicks the option to Create A New Post they will see multiple options.

• Currently
  • Custom Post
  • Listing
• Future plans
  • Blog
  • Landing Page

Custom Post Creation

Add any content, images, etc. A preview will appear on the right panel.

You can Schedule the post or Post Now:

Listing Post Creation

There are two main ways to use this feature:

(1) Manually Create a Post

• Must be tied to any existing active listing in the MLS (new listings are not supported with this option)
• This will create an initial post either immediately or on a scheduled date
• It will also create an additional post for every status that is selected during the post creation process. Options include the following:
  • Price Reduced
  • Sold
  • Open House
  • Under Contract
  • Back to Market

Currently, only listings from "My Listings" or "Team Listings" can be used. A future update will allow for any listings from the MLS to be used (there will be a disclaimer required to indicate that permission has been received--many MLSs do not allow for listings to be promoted without listing agent/brokerage approval). Only one listing can be selected in each post.

The listing details like address, price, bedrooms, bathrooms, listing images, and listing URL will be auto-populated in the post. Edits can be made if better images exist or the content needs to be adjusted.

Social Posts viewed and created in Calendar View 

If you are using the Chime Calendar View your posts can now be visible on the calendar. A new filter has been created to support this:

You can also add a social post directly from the + Create button:

Creating a Social Post from the CMS Tool

When sharing a page from your website, you can choose to post to your social channels. This will automatically add a shortened-link for that page to your post.

Creating a Social Post from the Listing Discovery

On the Listing Discovery page, simply click on the "Share" icon and it will automatically open a pop-up to share that listing via your social channels. It will pull in the address, images, etc. In order to create a listing post, the Chime website must have the vanity domain configured.

Design Center

Click on the three dots in the top-right (. . .) and then click on Social Post to automatically have all pages from your design added to your social post ready for publication.

Auto-Generated Listing Videos

We have added the ability to create a video listing post, using six (6) images from the listing.

• Social Studio Pro users may create four (4) videos per month
• Regular Social Studio users may create one (1) video per month

These video posts may be created two ways:

1. Via the Listings Discovery Page:

Navigate to the Listings Discovery page and click the video camera icon:

Select a maximum of six (6) images:

Click 'Create' to generate the video:

Click 'Share Now' to edit and post the listing video to social media:

2. Via the Social Studio: 

Navigate to the Social Studio and click '+ Create a Post':

For the type of post, choose 'Listing':

Next, select the listing:

Initially, this will create a photo post. To create the video post, click '+ Add Images/Video':

Select the photos and check the box next to 'Generate Listing Video Using Selected Images':

All videos will be tagged as 'Automatic' and will be available in the Design Center, under 'Video Library':

Quick Post

We have added a new Quick Post block to the Social Studio. The post content can be shuffled to generate new ideas if you would like. This section will generate suggested post content using the following scenarios:

• Listing Post
  • "My Listings" that have never been posted via Social Studio
  • "Team Listings" that came to market in the last seven days
• Landing Page Post
  • Landing pages that have been created in the last seven days
• Blog Post
  • Blog posts that have been created in the last seven days
• Holiday Posts
  • Any upcoming holidays (that post content is available for) within the next seven days

Auto Post Team Listings

With this update you can also auto-post team listings if you are subscribed to the Social Studio Pro solution (add-on). Access by clicking on the Social Auto-Post button in the top-right and then click on the tab for Auto-Post Listing Rules.

The column for "Team Listings" is new and will allow for you to auto post if your Chime teammates have listings that you can also use to drive traffic to. You will be asked to confirm that you have their permission to promote their listings before you are able to enable this settings.

Engaged Leads

The reporting page for each individual social post will now show "Engaged Leads" and "New Leads" instead of just new leads. This is good information to track because a social post can be intended for existing leads instead of just for new lead capture. Both of these numbers are clickable and will take you to the leads who have engaged with your post or were newly captured. 

Social Studio Pro

The Social Studio Pro is a $19.99 user add-on.

Currently, the only difference between these two features is that the Social Studio Pro can create automatic posts for listings. Future updates will expand upon the Pro feature, including video posts, calendar view planning, and much more!

Auto Post

Use the Auto-Post With Listing Status Changes section to select the status that you would like to have another post automatically made when the status changes for this listing.

The copy used to publish with those auto-posts can be customized here:

(2) Auto-Post My Listings

• Can be for both new and existing "My Listings"
• A new post will be created automatically based on the listing's status as long as they match the following:
  • New
  • Price Reduced
  • Sold
  • Open House
  • Under Contract
  • Back to Market

An individual setting will be available for each status at the MLS that is supported with this feature. This can toggle on/off if you would like auto-posting to happen here.

And the content used for these auto-posts is found here:

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@chimeinc.com> or by phone at 1 (855) 981-7557.