Introduction

This tool is found under Campaigns > Social Studio. This is a social media posting tool that Chime users can post manually or can configure auto-posting tied to listing statuses for their own listings.

Summary

• Connect to Social Channels
• Creating a New Post
• Social Studio Pro

Connecting Social Channels

Creating a New Post

When a user clicks the option to Create A New Post they will see multiple options.

• Currently
  • Custom Post
  • Listing
• Future plans
  • Blog
  • Landing Page

Custom Post Creation

Add any content, images, etc. A preview will appear on the right panel.

You can Schedule the post or Post Now:

Listing Post Creation

There are two main ways to use this feature:

(1) Manually Create a Post

• Must be tied to any existing active listing in the MLS (new listings are not supported with this option)
• This will create an initial post either immediately or on a scheduled date
• It will also create an additional post for every status that is selected during the post creation process. Options include the following:
  • Price Reduced
  • Sold
  • Open House
  • Under Contract
  • Back to Market

Currently, only listings from "My Listings" or "Team Listings" can be used. A future update will allow for any listings from the MLS to be used (there will be a disclaimer required to indicate that permission has been received--many MLSs do not allow for listings to be promoted without listing agent/brokerage approval). Only one listing can be selected in each post.

The listing details like address, price, bedrooms, bathrooms, listing images, and listing URL will be auto-populated in the post. Edits can be made if better images exist or the content needs to be adjusted.

Social Posts viewed and created in Calendar View 

If you are using the Chime Calendar View your posts can now be visible on the calendar. A new filter has been created to support this:

You can also add a social post directly from the + Create button:

Creating a Social Post from the CMS Tool

When sharing a page from your website, you can choose to post to your social channels. This will automatically add a shortened-link for that page to your post.

Creating a Social Post from the Listing Discovery

On the Listing Discovery page, simply click on the "Share" icon and it will automatically open a pop-up to share that listing via your social channels. It will pull in the address, images, etc.

Design Center

Click on the three dots in the top-right (. . .) and then click on Social Post to automatically have all pages from your design added to your social post ready for publication.

Social Studio Pro

The Social Studio Pro is a $19.99 user add-on.

Currently, the only difference between these two features is that the Social Studio Pro can create automatic posts for listings. Future updates will expand upon the Pro feature, including video posts, calendar view planning, and much more!

Auto Post

Use the Auto-Post With Listing Status Changes section to select the status that you would like to have another post automatically made when the status changes for this listing.

The copy used to publish with those auto-posts can be customized here:

(2) Auto-Post My Listings

• Can be for both new and existing "My Listings"
• A new post will be created automatically based on the listing's status as long as they match the following:
  • New
  • Price Reduced
  • Sold
  • Open House
  • Under Contract
  • Back to Market

An individual setting will be available for each status at the MLS that is supported with this feature. This can toggle on/off if you would like auto-posting to happen here.

And the content used for these auto-posts is found here:

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@chimeinc.com> or by phone at 1 (855) 981-7557.